When you hear “the cult of Nike,” your first instinct is probably that said cult refers to the many, many devoted customers the sportswear brand has racked up over the years. But a new article on Sole Collector reveals that there is actually an official Nike cult, and it’s been working undercover for the brand since 1981. Talk about an interesting nugget of fashion history! Here’s how the article’s author tells it:
When you hear “the cult of Nike,” your first instinct is probably that said cult refers to the many, many devoted customers the sportswear brand has racked up over the years. But a new article on Sole Collector reveals that there is actually an official Nike cult, and it’s been working undercover for the brand since 1981. Talk about an interesting nugget of fashion history! Here’s how the article’s author tells it:
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