Costco's Auto Program: A Unique Approach To Increase Membership

For most people, shopping at warehouse giant Costco usually means stocking up on groceries in bulk and receiving discounted prices on big-ticket items such as large LCD televisions. What most people don’t associate Costco with is it being a place to buy their new vehicle. It hence comes as a big surprise to most that since 2008 Costco has emerged to become a leading car seller in the U.S. Auto sales negotiated through Costco have almost doubled in the 2008-2014 period, with number of vehicles ...