Football's Coming Home: Why adidas Is Taking Football Back to the Streets

In spite of the recent scandal relating to FIFA corruption charges, which then led to Sepp Blatter standing down from his presidency, the beautiful game continued to take the spotlight in Berlin for the Champions League Final. While all eyes were upon Juventus and Barcelona to battle it out for Europe's most prestigious prize in football, adidas also had its eye on another market that has the same competitive appetite: the streets. With the timing coinciding with the final, the German sportswear...