How To Successfully Build User Experiences Around Your Product Or Service

Pretend, for a moment, that you are building a home. You have laid its foundation, raised its walls, and now it is time to install the kitchen. As a particularly handy individual, you have assembled your own stove, with only the control knobs remaining. How will you arrange them? Most stovetops place burners in a 2x2 square, with their control knobs positioned horizontally in one row. If the knobs were to be also arranged in a 2x2 square, your user experience would be far smoother. The necessary...