GUEST: Data management platforms allow brands for the first time to have a universal consumer profile that is truly "360." But there's currently a lot of confusion out there over the various flavors of these platforms.
The right data management platform for an omni-channel view of your customers
Venture Beat - 27 Jun 2015 20:00
GUEST: Data management platforms allow brands for the first time to have a universal consumer profile that is truly "360." But there's currently a lot of confusion out there over the various flavors of these platforms.
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