GUEST: Brands like Kellogg's and Unilever are skeptical over Google's claims of 91 percent viewability rate in YouTube, reportedly prompting some to withdraw spend until more transparency is provided.
Mobile video advertising viewability: Advertisers vs publishers vs ad networks?
Venture Beat - 29 Jun 2015 21:05
GUEST: Brands like Kellogg's and Unilever are skeptical over Google's claims of 91 percent viewability rate in YouTube, reportedly prompting some to withdraw spend until more transparency is provided.
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