What is creativity? We live in a world where nothing can be created in a vacuum so technically, everything must have been "inspired" in one way or another. Sneakers are in a lucrative market, where $55 Billion USD was generated in 2015 according to Forbes. With so much money at stake, it is understandable that brands research what works and what doesn't, using it to apply to their own business models. However, there are times where the lines between copying and producing an original silhouette a...
What is creativity? We live in a world where nothing can be created in a vacuum so technically, everything must have been "inspired" in one way or another. Sneakers are in a lucrative market, where $55 Billion USD was generated in 2015 according to Forbes. With so much money at stake, it is understandable that brands research what works and what doesn't, using it to apply to their own business models. However, there are times where the lines between copying and producing an original silhouette a...
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