Why Apple Should Be Taking Its Mobile Ad Business More Seriously

Apple's iDevice users represent the most sought-after target audience for mobile advertisers, since they are typically more affluent and engaged with their devices. A recent report from Goldman Sachs estimates that 75% of Google's roughly $12 billion in mobile search ad revenue during 2014 came from iOS devices, despite the face the iOS accounts for less than 20% of the smartphone market. This underscores the importance of Apple devices in the burgeoning mobile ad market and indicates an increas...