Why Is LATAM On The OTA Leaders' Radars?

Shortly after Expedia's investment in Latin American online travel agency, Decolar, Priceline recently followed in tow by investing in Brazil?s Hotel Urbano. The world?s biggest OTAs seem to be suddenly focusing their attention on Latin America. In this article, we first discuss the reasons why Priceline chose Hotel Urbano to expand its LATAM presence. Next, we discuss the reasons why LATAM provides attractive growth opportunities to the leading OTAs.