(By Yasmeen Abutaleb, Reuters) – Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers’ longtime skepticism about boosting mobile ad spending. In recent years, major retailers have restricted mobile to 10 percent or less of their ad budgets because of […]
As tech firms track your location, advertisers zero in for the sale
Venture Beat - 14 Jul 2015 22:36
(By Yasmeen Abutaleb, Reuters) – Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers’ longtime skepticism about boosting mobile ad spending. In recent years, major retailers have restricted mobile to 10 percent or less of their ad budgets because of […]
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