Shawn Corey Carter honed his craft to build a brand: Jay Z. He then leveraged the Jay Z brand to build an empire — acquiring and building music labels, running clubs, producing video games and representing athletes (to name a few). For an artist, what you create establishes who you are — what you do with the result defines your legacy.
Shawn Corey Carter honed his craft to build a brand: Jay Z. He then leveraged the Jay Z brand to build an empire — acquiring and building music labels, running clubs, producing video games and representing athletes (to name a few). For an artist, what you create establishes who you are — what you do with the result defines your legacy.
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