The New PR: How Content Supercharges Press

Do content marketing and PR overlap? It’s a question I get from almost every founder and marketing team I meet. And with good reason. On the one hand, 86% of B2B marketers use content as part of their digital strategies, and 70% report they are creating more content than a year ago. On the other, media coverage continues to be a sought after channel for raising a company’s visibility and brand awareness. So how, if at all, should these two pieces work together?