Dr Pepper: Home Is Where The Heart, And Most Of The Growth, Is

To quote the Wizard of Oz- there's no place like home. This has proven to be true for the beverage manufacturer Dr Pepper Snapple, which has done well in recent times, despite lacking the growth opportunities in emerging markets that its much larger competitors The Coca-Cola Company and PepsiCo boast of. Dr Pepper has grown market share in the domestic market, and while its compatriots have suffered at the hands of negative currency translations, the company has remained relatively immune to it,...