The world is littered with the ashes of innovative and often superior products that never really caught on. The companies behind these products failed because they created a something that the existing market wasn’t prepared to accept and use. They tried to fit a square peg into a round hole when in reality they should have focused on simply creating the round hole. It isn’t always enough to create an innovative product; sometimes you have to create the market.
The world is littered with the ashes of innovative and often superior products that never really caught on. The companies behind these products failed because they created a something that the existing market wasn’t prepared to accept and use. They tried to fit a square peg into a round hole when in reality they should have focused on simply creating the round hole. It isn’t always enough to create an innovative product; sometimes you have to create the market.
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