The International Champions Cup was founded three years ago to capitalize on top soccer clubs' summer tours of the United States, and the event's organizers are now pushing to add sponsorship and broadcast deals.
Stephen Ross Hopes to Turn Soccer Friendlies Into a Moneymaking Juggernaut
The New York Times - 20 Jul 2015 02:42
The International Champions Cup was founded three years ago to capitalize on top soccer clubs' summer tours of the United States, and the event's organizers are now pushing to add sponsorship and broadcast deals.
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