Pandora Earnings Preview: Monetization To Improve, But Losses Will Remain High

We are expecting a robust increase in the company's revenues on account of a steady rise in its mobile and desktop ad monetization, as well as growth in number of active users. However, rapidly increasing sales and marketing expenses, along with high content acquisition costs, are likely to pummel Pandora's bottomline yet again. The company's net loss increased a staggering 70% in Q1 2015 due a substantial rise in expenses.