Runkeeper drops the dude from its logo because more than half its new users are women

Runkeeper’s got a new logo, and with it the company drops that hyper-fit dude icon and those Web 2.0 bubble letters. The new design is part of a larger rebrand for the mobile fitness app centered around this tagline: “Everyone. Every Run.” Behind the somewhat demanding phrase is a brighter, friendlier design that Runkeeper hopes will […]