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How One Lingerie Brand Might Disrupt the Feminine Hygiene Industry Ah, periods: the impossible to ignore, yet rarely discussed monthly experience nearly every woman has in common. While most of us have pretty much resigned ourselves to a life of tampons, maxi cups, and (most recently) Diva cups, one entrepreneur has other plans. She has created a line of (cute!) underwear that aim to replcae panty liners.
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