Gladwell on data & marketing: the Snapchat problem, the Facebook problem, the Airbnb problem

Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation. In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune’s Postback 2015 event in Seattle. “I want to puncture […]