GUEST: Since becoming the CEO of 99designs four years ago, I've quickly learned about what goes into establishing a brand. As a company, we viewed our dedication to growing a brand founded on crowd-sourced design contests as one of our greatest strengths. However, our tunnel vision of what our core business was supposed to be, versus […]
Resist the temptation of a brand spin-off -- we learned this the hard way
Venture Beat - 1 Aug 2015 23:00
GUEST: Since becoming the CEO of 99designs four years ago, I've quickly learned about what goes into establishing a brand. As a company, we viewed our dedication to growing a brand founded on crowd-sourced design contests as one of our greatest strengths. However, our tunnel vision of what our core business was supposed to be, versus […]
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