Google’s DoubleClick ad platform and the Internet analytics firm comScore are today launching a new service that they hope will allow digital ad campaigns to be managed alongside others, such as ones for TV. At the same time, DoubleClick is adding a new metric aimed at improving one of digital advertising’s greatest problems — viewability. […]
DoubleClick launches comScore GRP measurements, adds viewability score -- but does it matter?
Venture Beat - 4 Aug 2015 20:11
Google’s DoubleClick ad platform and the Internet analytics firm comScore are today launching a new service that they hope will allow digital ad campaigns to be managed alongside others, such as ones for TV. At the same time, DoubleClick is adding a new metric aimed at improving one of digital advertising’s greatest problems — viewability. […]
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