GUEST: Personalization for mobile apps is just finding its legs as a marketing technology category, but early indicators are that demand for solutions will grow fast, and there’s a lot of money to be made for those who get it right. Like all emerging markets, mobile app personalization is a fragmented ecosystem, with entrants ranging from […]
GUEST: Personalization for mobile apps is just finding its legs as a marketing technology category, but early indicators are that demand for solutions will grow fast, and there’s a lot of money to be made for those who get it right. Like all emerging markets, mobile app personalization is a fragmented ecosystem, with entrants ranging from […]
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