China Mobile Q2 Preview: Will ARPU Recover?

We will be closely watching China Mobile's average revenue per user number when it publishes Q2 2015 earnings this month. Although the carrier has been posting operating revenue growth in recent quarters, driven partly by higher product sales, its ARPU has come under pressure on account of lower voice and SMS revenues (10% decline in 2014) and discounting related to its 4G campaign. While the company?s 4G customer adds have been impressive over the last 18 months, providing it with a stable and ...