Artificial flavors are making you hate healthy food

The Dorito didn't start out as the fluorescent cheesy triangle we all know and love. First it was a regular, salted tortilla chip. And it was incredibly unpopular Then, there was a breakthrough. Frito Lay executive Arch West devised a way to import the savory, satisfying notes of a taco onto a fried piece of cornmeal. All it took was the right flavor chemicals. See also: The Doritos generation: Why the chip is everywhere and you're OK with it In his new book The Dorito Effect, author Mark Schatz...