New Balance Football: Can the New Kids on the Block Challenge adidas and Nike?

With the new European soccer season upon us, the usual speculation over who will be lifting trophies in May, and how each team will fare is just about at fever pitch. But as the world's top sides prepare to do battle for the coming eight months, another war will be waged on the pitches of Europe this year - the perennial battle for power between the world's top sportswear manufacturers. The 2015/16 season will also see an underdog attempt to usurp Nike and adidas, as tech-runner-cum-dad-shoe of ...