In order to maintain relevance in the content world, brands will have to anticipate changes in user expectations. While it's impossible to predict any technological or cultural shifts with complete accuracy, I do believe there are at least a handful of changes that will inevitably take hold by 2016.
In order to maintain relevance in the content world, brands will have to anticipate changes in user expectations. While it's impossible to predict any technological or cultural shifts with complete accuracy, I do believe there are at least a handful of changes that will inevitably take hold by 2016.
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