Publishers Clearing House's ad tech platform buys CRM provider CommandIQ to conquer cross-device marketing

You may think that Publishers Clearing House (PCH) is just the company that takes a big sweepstakes check to some lucky person's door. But, in fact, PCH is a massive archive of first-party data — the best kind because it can track logged-in users by name. Today, PCH is announcing that its ad tech platform […]