American Eagle Earnings Preview: Better Merchandise Can Help Counter Traffic Decline

Casual apparel retailers including American Eagle have been losing customers to fast fashion players such Zara and Forever 21, which have taken the industry by storm with their affordable fashion-forward merchandise. In response, American Eagle has made several efforts to introduce more fashion consciousness in its logo-centric merchandise portfolio, with some success thus far. With better styles, firm inventory management, high attention to detail and certain product innovations, the retailer h...