Stories are the oldest form of human engagement, so marketers love them. As the morning's speakers told the audience at VentureBeat's GrowthBeat conference today in San Francisco, you can put the story into the pitch, you can put the pitch into the story, or you can make the brand’s data a part of everyone's stories. […]
Marketers tout the continuing power of the original engagement tool -- the story
Venture Beat - 18 Aug 2015 21:19
Stories are the oldest form of human engagement, so marketers love them. As the morning's speakers told the audience at VentureBeat's GrowthBeat conference today in San Francisco, you can put the story into the pitch, you can put the pitch into the story, or you can make the brand’s data a part of everyone's stories. […]
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