Creative agency Guild was commissioned by Nike to create an in-store display of its new Kevin Durant KD8 sneaker that would incite awe in those who lay their eyes on it. First, Guild 3D-printed a replica of the sneaker, mimicking the subtle patterns and textures of the fabrics used. The plastic KD8 was then placed in a shallow bath of ferrofluid, a mesmerizing black goo that reacts to magnates in a unique way. With the help of a strong, yet hidden magnetic field, the ferrofluid moves and morphs ...
Creative agency Guild was commissioned by Nike to create an in-store display of its new Kevin Durant KD8 sneaker that would incite awe in those who lay their eyes on it. First, Guild 3D-printed a replica of the sneaker, mimicking the subtle patterns and textures of the fabrics used. The plastic KD8 was then placed in a shallow bath of ferrofluid, a mesmerizing black goo that reacts to magnates in a unique way. With the help of a strong, yet hidden magnetic field, the ferrofluid moves and morphs ...
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