Abercrombie Earnings Preview: Reinvented Brands Can Take Charge After A Weak Q2

Abercrombie & Fitch's shares have declined by more 60% over the past year, due to the company's consistently weak financial performance. While the retailer's aggressive portfolio transition from mostly basic-logo to mostly fashion merchandise was a necessary move, it has thus far weighed heavily on sales. Abercrombie had been rapidly phasing out its logo products, but it wasn't adding fashion to its portfolio at the same pace. This resulted in a decline in revenues for the company, which most li...