Oracle's Cloud Strategy: If You Can't Beat Them, Buy Them

Global software behemoth Oracle Corp. is continuing its trigger-happy acquisition strategy with the purchase of Maxymiser, a marketing cloud company, for an undisclosed sum. Maxymiser is a leading Cloud software that enables advertisers to optimize ad content placed in individual browsers so as to maximize user engagement. Being a relatively late entrant to the cloud computing market, Oracle opted to augment organic development through a lengthy series of acquisitions to fuel growth.