Is 'Fast Fashion' Hollister Triggering A Turnaround In Abercrombie's Growth?

While the namesake brand remained weak, Hollister exhibited tremendous strength with its updated merchandise mix and store environment. For more than a year, the retailer has been trying to transform Hollister into a 'fast-fashion' brand by replacing its logo merchandise with fashion-focused products, dialing down the steamy 'sex-appeal' aura of its stores and overhauling the back end of the brand to improve the speed to market. These efforts are beginning to show promising results now, as Holli...