Interestingly, just five years ago the CEO of a long-established PR agency I know suddenly gave up the ghost on public relations and diverted his agenda to marketing instead. After the shift, he wryly noted that when CEOs stopped attending his company’s pitch meetings, the sinking role of public relations in corporations was known.
Interestingly, just five years ago the CEO of a long-established PR agency I know suddenly gave up the ghost on public relations and diverted his agenda to marketing instead. After the shift, he wryly noted that when CEOs stopped attending his company’s pitch meetings, the sinking role of public relations in corporations was known.
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