Apple launched a range of new products - including a larger-screen iPad, an overhauled Apple TV and updated iPhones - at its recent media event. While the new hardware received most of the attention, the company's more understated announcement - that it was entering the equipment installment plan space with its iPhone Upgrade Program - was actually the most interesting and possibly the most impactful.
Apple launched a range of new products - including a larger-screen iPad, an overhauled Apple TV and updated iPhones - at its recent media event. While the new hardware received most of the attention, the company's more understated announcement - that it was entering the equipment installment plan space with its iPhone Upgrade Program - was actually the most interesting and possibly the most impactful.
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