The Weeknd undoubtedly has close ties with Apple -- he performed at their WWDC earlier this year and also had a string of advertisements for the tech giant during the MTV VMAs. Fast Company talks to the Canadian artist and delves into his close relationship with Apple, and of course, how his superstardom is going. Also known as Abel Tesfaye, The Weeknd is also considered a master at personal branding, hyping his persona up and creating a certain mysteriousness surrounding this character that has...
The Weeknd undoubtedly has close ties with Apple -- he performed at their WWDC earlier this year and also had a string of advertisements for the tech giant during the MTV VMAs. Fast Company talks to the Canadian artist and delves into his close relationship with Apple, and of course, how his superstardom is going. Also known as Abel Tesfaye, The Weeknd is also considered a master at personal branding, hyping his persona up and creating a certain mysteriousness surrounding this character that has...
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