What is the biggest challenge facing today's marketing leaders? While there are a lot of challenges, from managing Big Data, to becoming more digital, to trying to move faster, one issue that doesn't get much airtime is how to manage a resource shortage. As part of my "CMO Insight Series," I interviewed C. David Minifie, the CMO and EVP, Corporate Strategy at Centene Corporation, a healthcare service provider that has grown from $5 billion to $20 billion in revenues in four years. His insights s...
What is the biggest challenge facing today's marketing leaders? While there are a lot of challenges, from managing Big Data, to becoming more digital, to trying to move faster, one issue that doesn't get much airtime is how to manage a resource shortage. As part of my "CMO Insight Series," I interviewed C. David Minifie, the CMO and EVP, Corporate Strategy at Centene Corporation, a healthcare service provider that has grown from $5 billion to $20 billion in revenues in four years. His insights s...
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