Errolson Hugh on the Design Process ​Behind the ACRONYM x NikeLab Lunar Force 1 SP

By classifying ACRONYM as merely a clothing label would be undermining Errolson Hugh's cogent design philosophy. Taking apparel technologies and ideas from military, sportswear and industrial gear, and applying them to everyday life, ACRONYM has gone against the grain, shrugging off critics that condemn its ideas as "too difficult to execute." Finding a middle ground between style and mechanics, the brand doesn't let conventional industry formulas constrain its ideas. It doesn't work off mood bo...