5 Ways CMOs And CIOs Can Move Beyond The Turf Wars

How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize the potential. However, there is much discussion around the challenges associated with creating a harmonious relationship. To better understand how this dynamic is changing and how CMOs and CIOs can do a better job of partnering, I turned to Suzanne Kounkel, principal of Deloitte Digital, a division...