EXCLUSIVE: Microsoft lost $5 billion to $7 billion on the original Xbox, launched in 2001. And it made billions of dollars on the Xbox 360. Depending on the time frame in which you look at it, it was either an insane waste of money or the finest strategic decision that Microsoft ever made. Robbie Bach had […]
A decade later, the former chief Xbox officer revisits his critical decisions
Venture Beat - 27 Sep 2015 19:00
EXCLUSIVE: Microsoft lost $5 billion to $7 billion on the original Xbox, launched in 2001. And it made billions of dollars on the Xbox 360. Depending on the time frame in which you look at it, it was either an insane waste of money or the finest strategic decision that Microsoft ever made. Robbie Bach had […]
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