Breast Cancer Awareness Month kicks off today, and much like pumpkin-flavored treats this time of year, it is time to brace yourself for #pinktober everywhere. While it is great that so many organizations use this opportunity to raise money for a worthy cause, consumers need to be on the lookout for companies that are “Pinkwashing” – creating pink products that do not really support the cause but are sold in the name of raising awareness. Even worse, many of these products are cosmetics th...
20 Companies Marketing Eco-Friendly Pink Products For Breast Cancer Awareness Month
Forbes - 1 Oct 2015 22:08
Breast Cancer Awareness Month kicks off today, and much like pumpkin-flavored treats this time of year, it is time to brace yourself for #pinktober everywhere. While it is great that so many organizations use this opportunity to raise money for a worthy cause, consumers need to be on the lookout for companies that are “Pinkwashing” – creating pink products that do not really support the cause but are sold in the name of raising awareness. Even worse, many of these products are cosmetics th...
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