Marketing Space

I have to admit, I laughed, especially at the "Pluto" part. Still, I do sometimes worry about the future of NASA marketing. Promoting movies like "The Martian" is great, but I wonder if this will backfire in the long run. I agree with my friend Joel Achenbach; Congressional squabbling over NASA's budget and the lack of a clear vision or plan to get to Mars only serves to contrast what NASA promotes versus what they can actually do. This is not NASA's fault, mind you. I lay the blame squarely on ...