Trends In Global Advertising Industry: Winners And Losers -- Part 2

In the first part of this article, we explored the trends that are shaping the global advertising industry. To summarize the first article, advertisers are increasingly allocating more of their budgets for online ads at the expense of TV and print media. While TV and online ads will continue to dominate the global ads market, print ads will be relegated to last spot and have the smallest share in the industry. In the second part of this article, we explore the competitive landscape of online ind...