Revlon Becomes More Fragrant: Expands Fragrance Portfolio While Targeting Travel Retail Growth

This will be the first fragrance launch in over a decade by the mid-market beauty and cosmetics company. Post its acquisitions in the fragrance segment, this might be another step by Revlon towards building a stronger fragrance portfolio. Also, Revlon is targeting a demand gap in the travel retail segment for achieving significant growth. Since, travel retail is mostly dominated by premium cosmetics, Revlon's affordable cosmetics might find a new category of enthusiastic buyers, which, in turn, ...