SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of user-acquisition. Koetsier noted that user engagement is the new user acquisition, arguing that gaining a customer is more important than simply acquiring a casual user who’s unlikely to spend any money. “There’s […]
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of user-acquisition. Koetsier noted that user engagement is the new user acquisition, arguing that gaining a customer is more important than simply acquiring a casual user who’s unlikely to spend any money. “There’s […]
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