Out with the green. Much like the frozen-yogurt fallout, it seems New Yorkers are souring on juice: After purchasing Organic Avenue for basically nothing, Vested Capital decided to close all of its ten New York locations, with today being the last business day. Apparently, employees only received word last night. Considering the recent closing of the Juice Press on East 10th Street and the juice war plaguing the East Village, it might be time to DIY and invest in a Vitamix. [Eater]
Out with the green. Much like the frozen-yogurt fallout, it seems New Yorkers are souring on juice: After purchasing Organic Avenue for basically nothing, Vested Capital decided to close all of its ten New York locations, with today being the last business day. Apparently, employees only received word last night. Considering the recent closing of the Juice Press on East 10th Street and the juice war plaguing the East Village, it might be time to DIY and invest in a Vitamix. [Eater]
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