The Guardian -
17 Oct 2015 07:00

'There is no defining factor that makes perfume masculine, feminine - or both. There's just powerful marketing and our own conditioned perception to provide us with cues' Calvin Klein famously invented the idea of unisex perfume in 1994 with cK One (still decent, incidentally), but there is no defining factor that makes perfume masculine, feminine - or both. There's just powerful marketing and our own conditioned perception to provide us with cues. We've been taught that spice, smoke, wood and l...
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