Flipboard is further integrating technology from its acquisition of Zite and it's aimed at advertisers. Today the publishing platform company has opened up its data to enable marketers to better target their ads based on any of the 34,000 interests and topics available on the system. Prior to today, brands needed to purchase ad placements […]
Flipboard opens up its interest graph to let brands target ads by topics
Venture Beat - 19 Oct 2015 18:00
Flipboard is further integrating technology from its acquisition of Zite and it's aimed at advertisers. Today the publishing platform company has opened up its data to enable marketers to better target their ads based on any of the 34,000 interests and topics available on the system. Prior to today, brands needed to purchase ad placements […]
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