Free-to-play monetization has helped turn mobile gaming into a $30 billion industry. But many tactics of the successful leaders reflect a “slash-and-burn” mentality. They squeeze consumers for more money and put “pay walls” that block gamers from making further progress. Anatoly Ropotov, a seasoned game developer who became CEO of Game Insight in 2014, believes […]
Game Insight's Anatoly Ropotov explains how to build sustainable free-to-play mobile games
Venture Beat - 19 Oct 2015 21:15
Free-to-play monetization has helped turn mobile gaming into a $30 billion industry. But many tactics of the successful leaders reflect a “slash-and-burn” mentality. They squeeze consumers for more money and put “pay walls” that block gamers from making further progress. Anatoly Ropotov, a seasoned game developer who became CEO of Game Insight in 2014, believes […]
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