Social media usage at critical care conferences helps broaden reach

(American College of Chest Physicians) Social media is a tool that groups have adopted to help educate, market, and promote causes or topics to a broad audience. Researchers examined trends in social media use at pulmonary and critical care conferences and found substantial growth and adoption of Twitter. Over the past two years, three major critical care conferences have used Twitter and garnered impressions far surpassing the number of attendees at each conference.